Google’s SEO Tips For Better Rankings – Search Central Live NYC
Google's Danny Sullivan shared the kinds of things small independent sites can do to improve search performance
Roger Montti
SEJ STAFF
Roger Montti
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Google’s SEO Tips For Better Rankings – Search Central Live NYC
Google’s Search Liaison answered a question at Google Search Central Live NYC about whether Google prefers brands. Sullivan took that as an opportunity to affirm that Google is working to show more independent sites and also offered insights into how independent sites can improve their search performance.
Google Wants Good Independent Sites To Rank
Someone at the Search Central Live NYC event submitted a question asking whether Google was focusing on just showing a smaller set of sites from the Internet that’s limited to big brand sites. Danny Sullivan, aka Google Search Liaison, immediately responded, no. He responded that he understands that there’s a sense that big brands always rank well on Google and that many people say that Google only wants to show big brands.
Google Search Central Live New York City
Photo of Google Search Liaison Danny Sullivan taken at Search Central Live NYC Event
“And we’ve been spending a lot of time (and we’re going to continue to spend a lot of time) to understand how can we do a better job on better understanding and perhaps guiding some of the smaller creators and small independent sites so they can be successful. It has been like a huge chunk of my time over the past year. And I’m not alone in it.
We were just in Zurich last week. We were just out there and we were looking at a bunch of real queries from small creators, independent sites and sitting with the ranking team and going through them and what’s happening here and …we made a note that you know, we have done some changes that we think help and we have done some changes that have helped. We also anticipate working through the whole rest of the year.”
That Thing You Need To Know About Brands
Danny discussed how serious they are about finding solutions for independent publishers and eventually began speaking of more tangible things that publishers can do to help themselves, specifically about becoming memorable to site visitors.
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